I remember when I was young (I’m aloud to say that now that I’m 40) being social meant going for a beer with your friends or talking on the phone. It wasn’t a necessary component of running a business like it is now. People rely on tools like Facebook and Twitter to find out what’s hot and what’s not and if your business has social media anxiety disorder, you’re missing out on a fantastic marketing opportunity.
Social media can be a very effective tool to spread the word about your business and develop long lasting relationships with your customers. With so many social platforms out there however, how the heck is one supposed to keep up with them all? Here’s a few tools to help you get started and relieve some anxiety.
One MAJOR time saver is a tool called Buffer. With Buffer, you can create a single update or post and have it go out to all your social networks. This one tool personally saves me hours of manual posting to each social platform.
Buffer also has a Google Chrome plugin so when you find awesome content online you want to share, just click the Buffer app and choose the social networks to share it on, the time you want to share it and you’re done. Buffer takes care of the rest. You can strategically schedule posts when your fans are most active and review the statistics on Buffer’s analytics page.
One very important thing to note is that if you go down the path of ramping up your social media efforts, you must ensure you are responding to the social feedback. Once you start engaging in social conversations online, you need to know when people are responding to you AND most importantly, you need to respond back.
The worst thing a business can do is ignore their customers attempts to get social . In my opinion, if you don’t have the time to actively monitor your social media pages (and I get it, some people especially business owners just don’t have time) or can’t afford to pay a staff member to do so, then just don’t start.
Ignoring your social followers is more detrimental to your business than to not have a social presence at all. If you don’t have the time or the resources presently, wait until your in a better position to actively engage with your audience before you start developing your social media channels.
With Hootsuite, you can do things like:
Reply with a single click
Anyone on your team—in any region or department—can quickly respond to messages, mentions, and comments through a single dashboard.
Identify influencers and leads
Listen closely to the people that matter to your business. Create, import, and share lists of social influencers and important clients.
Save time with pre-written responses
Quickly respond to common questions or customer requests by saving pre-approved and on-brand responses for future use.
Use the link below to sign up for a free trial of all the pro features of Hootsuite and if you don’t think you need all that, stick with their free plan that allows up to three social profiles.
There you have it people, two great tools to help you manage your social media en mass and efficiently communicate with your fans. Taking the time and effort to engage with your audience will go a long way to building trust and long lasting relationships with your clients and prospects.
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